The Weekly Munch: Indulgent Snacks, New Faces, Perfecto Weather 🌞 - Absurd Snacks

By Absurd Snacks

The Weekly Munch: Indulgent Snacks, New Faces, Perfecto Weather 🌞

 

WHAT WE'VE SEEN👓

The Specialty Food Association just put out their May trends report, and this month they focused on Indulgent Snacks 🍪. 83% of individuals surveyed confirmed that they will not sacrifice flavor when looking for indulgent snacks. The challenge for Absurd Snacks is that when we start thinking about product line expansion to other categories like allergy friendly cookies, brownies, chocolates, etc., that flavor comes first. We hear this from so many customers ourselves too. If it doesn't taste good, then what's the point? 🤔
 
We like to think of ourselves as a sponge 🧽when talking to all of our customers. We truly take your feedback to heart and try as best we can to implement improvements as quickly as possible. That's why we've spent the last 6 months really perfecting the craft. We'll start executing our refreshed recipes starting in mid-June. Stay tuned, especially on IG, for when the new and improved snack mixes hit the shelf 🥳

WHERE WE'VE BEAN🫘

Absurd Snacks welcomed two amazing interns from the University of Richmond this week. Kylie is the perfect fit for our Social Media & Management Intern because of the super 🔥 ideas she brought to the table in her very first interview with us. She'll be heading up community engagement, meta-ad strategy, and UGC/influencer partnerships. Be on the lookout for cool new creative ideas posted on Instagram and TikTok. We're so excited for fresh, new perspectives this summer!
 
Vir is a rising senior and applied for our internship program because of his desire to build and own his own business in the future. He figured he'd get his feet wet with Absurd Snacks, learning what it's like to work in a super small yet teamwork environment. Vir will be heading up competitive research, B2B sales strategy, and retail customer retention/service success!
 
Let's give a warm welcome to our two awesome interns! And be nice to them...or no snacks for you 😉

 
WHAT TO CRAVE THIS WEEK😋

We're craving nothing but good snacks and even better weather. It's been wildly rainy this past week, and we're dying for some blue skies. Head to the Snack Shop to stock up on all your snacking needs as we enjoy the next week in pure sunshine. Maybe grab a bag of Rosemary Sea Salt to take to a picnic or have at your dinner party. Or top your fav yogurt with Maple Cinnamon for an extra crunchy boost of protein. The options are limitless. Happy snacking! ☀️

Stay Snacky,
Grace & Eli

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