The Weekly Munch: Protein Soda, Sale Season, and The Fresh Market!

Love is in the air, and so is the crunch. Whether you’re spending Valentine’s Day with your person, your friends, or your snack stash, we’ve got something sweet and salty for you this week 💘

What we've seen

We’re seeing something interesting: protein sodas are everywhere.

Apparently, the carbonation process for protein beverages was tied up under specific legal rights for years, which limited who could produce them. Now that the process is being licensed more widely, brands are rolling them out left and right.

Would you drink a protein soda? Or are we keeping protein in the crunch lane?

Where we've bean

We just wrapped up a 2.5 week promo at one of our very first retail homes, Ellwood Thompson’s. Their shoppers have always shown Absurd love, but this time? Next level.

In just over two weeks, we sold 300+ bags. From one store. Let’s just say… that’s a week over week record for us. And now we’re officially on a mission to beat it.

Where should we promo next?

What to crave this week

Our sales army is officially on the demo trail heavy. If you’re nearby, come say hi and grab a sample:

2/13
 Whole Foods Doylestown, PA | 10am–2pm
2/14 (Valentine’s Day)
 The Fresh Market Richmond, VA (Commonwealth Centre Pkwy + Huguenot Rd) | morning–afternoon
2/15
 The Fresh Market Richmond, Williamsburg & Newport News, VA | 10am–4pm
2/17
 Whole Foods Philly Center City | 3pm–7pm

Come taste what 300 bags in two weeks feels like 😏

Thank you for being a weekly reader!

Snack Absurdly,

Grace & Eli