Why We Partner With Adjacent Brands To Boost Our Brand Awareness

Eli and I recently started helping out our friends over at KavaClub, the first-ever kava bar in Richmond, with their snack menu. It’s been an incredibly fun experience working with the KC team to identify snacks that will not only get their customers excited but also snacks that pair well with their kava cocktails and mocktails. We are using Faire to purchase all of the snacks at wholesale pricing (@ any retailers/stores/cafes reading this: you can purchase Absurd Snacks at wholesale by using THIS link), so it’s been fun being on the other side of the desk (being the buyer instead of the seller!)

What’s unique about this partnership is that KavaClub is investing not only in Eli and me as new team members but they’re also supporting Absurd Snacks and our never-ending efforts of increasing our brand awareness. Absurd Snacks will be sold at KavaClub as an allergy-friendly snack option!

You’re probably thinking, why would we partner with a beverage concept that is pretty unrelated to allergy-friendly snacking?! Our commitment to inclusive snacking allows us to play in many spaces since food allergies affect people of all ages and backgrounds. This means that individuals with food allergies can be an elementary school student, stay-at-home mom, c-suite executive, or grandparents. That’s why our goal for Absurd Snacks is to be everywhere for when people need us most :)

What’s super cool about the KavaClub X Absurd Snacks partnership is that the KC space is not only dedicated to kava and mocktail drinking, but it also doubles as an event space for running groups, non-profits, and various organizations to use as a meeting space. If you’re thinking, well dang that’s a lot of unique individuals coming in and out of KC, then you’re right! The brand awareness gained simply by being sold in a space where a multitude of individuals from various organizations, practicing numerous lifestyles, buying habits, and diets are gathering, is exactly what supports our brand awareness efforts.

If you have unique ideas for us to build our brand awareness alongside other brands or organizations, give us a shout at info@absurdsnacks.com :)