Bean Team Diaries: Week 4!

The summer continues and we got some more in-person ACTION under our belts. Great things are cookin' for the bean team. Check us out!

KYLIE

I am going to start my blog with a saying that Kendall Dickieson recently said in her blog “Social is customer service now”. This saying made me realize that more than ever social media is changing purchasing behavior. How many times have you been to a store, and gone to Amazon to check the competition's price or read reviews of the product online before you buy? Social media is changing how we buy and companies that are falling behind in the digital marketing world will lose heavily. Sprout Social states that in 2025, “49% of people make purchases at least once a month because of influencer content” and “81% of consumers say social media compels them to make spontaneous purchases”. These two statistics just prove how important it is for a company to have active and engaging social media. I am trying to do that every day, by liking people’s comments on our posts or engaging by commenting/liking other brands' posts. It’s all about how a brand can create that sense of community for its consumers. 

This week, I have been busy creating content ideas and key target words for potential partnerships. I have also been tasked with identifying brands that we could potentially partner with for a giveaway, so keep an eye out for that. I am in the midst of working on 3 different giveaways, so things are busy. I also wrote a new blog post that will go up soon, about my favorite on-the-go allergy-friendly snacks. This was a fun article to write because I got to explore other allergy-friendly brands and see what they are up to. In exciting news, I heard that the new packaging and recipe formula will be coming soon to you. It’s so good, I can’t stop eating it. I can't decide what my favorite flavor is, it changes every day. 

VIR

This week was all about spreading the word and getting Absurd Snacks in front of the right people. I focused heavily on retail outreach, connecting with shops that align with our brand’s mission and values. It’s always exciting to find stores that care about clean ingredients, food transparency, and community—places like Appleton Farms and Debra’s Natural Gourmet. These are the kinds of businesses where Absurd Snacks just fits.

Cold outreach definitely has its challenges. You’re reaching out without a prior relationship and hoping your message resonates. But when it does? It’s rewarding. We saw about a 10% conversion rate for sample requests this week, which felt like a strong step forward. Those moments of interest and engagement are what keep the momentum going.

One of the biggest things I’m learning is how important storytelling is in this process. It’s not just about sending an email—it’s about telling a compelling story in just a few lines. I’ve been focusing on making each message more personal, doing research on each store, and showing a genuine interest in what makes them unique. The more thoughtful the message, the better the response.

Looking ahead, my goal is to follow up with stores that requested samples and start turning those conversations into partnerships. I also want to keep fine-tuning my outreach approach so that every email feels natural, clear, and reflective of what makes Absurd Snacks stand out.

Pro tip: Outreach sessions are always better with snacks. I kept a bag of Rosemary Sea Salt Absurd Snacks nearby for a little extra motivation—and let’s just say the crunch factor is undefeated.