Bean Team Diaries: Week 3!

Week 3 was full of new partnerships on the brain... what did the team take away?

KYLIE

This week, I started by finishing my blog post on why allergy-friendly snacks matter. Make sure to read that blog if you haven't already, but in summary I talked about how having allergies can feel defeating when you can’t find a product that works for you. Allergy-friendly brands make people feel represented and safe in a community where there is so much uncertainty and fear around food. I also worked on pumping out some content for Instagram and TikTok. I just got the new updated formula and package, and let me tell you, y’all are in for a treat. With so many more clusters, it's perfect for topping on salads, yogurt, or grabbing by the handful. Immediately after opening, I decided to make a recipe that will be coming to socials later. It involves chocolate, so get excited. 

My favorite brands for this week include Alec's Ice Cream and Synergy. Both brands have great gut health benefits like Absurd Snacks. Alec’s just released a pistachio crunch flavor with Graza. It contains swirls of dark chocolate, pistachios, and olive oil. I must admit I have been skeptical of the olive oil on ice cream but apparently it enhances the flavors. The best part about Alec’s ice cream is it contains pre and probiotics. Comment below if you have tried it. Now I am also a huge beverage girl. I always have at least 2 beverages in my hand at once: usually coffee and water. However, when I get that mid-day slump, I need something exciting to get me to keep working. Sometimes it is seltzer, but my favorite is kombucha, specifically Synergy. It’s not overly sweet like soda or too sour. I like putting it in a fun glass or making a mocktail out of it. I truly believe that whenever you're unmotivated or tired you just need to go buy yourself a fun drink and it will turn the mood around or some fun snacks.

VIR

This week at Absurd Snacks was all about outreach and relationship-building—finding the right ways to introduce our brand and start meaningful conversations with potential retail partners. I spent most of my time focusing on client outreach, reaching out to stores that I felt would be a great fit for our product and trying to spark interest in a partnership.

It was definitely a challenge at times, especially when I didn’t hear back or wasn’t sure how my message would land. But I was encouraged by the results—about a 10% conversion rate for samples. Every “yes” felt like a small step forward, and those responses reminded me why consistent, thoughtful outreach matters. I’m learning that it’s not just about sending emails—it’s about being intentional, understanding the audience, and communicating what makes our product different in a way that actually connects.

This week also made me realize how much goes into brand storytelling. The way we present ourselves in those first few lines really sets the tone for whether a store wants to engage with us. I’m starting to think more strategically about how to personalize each message and show genuine interest in the businesses we’re reaching out to.

Looking ahead, I’m hoping to follow up with the stores that expressed interest and start turning some of those sample requests into long-term partnerships. As a personal goal, I want to keep refining my approach and develop stronger follow-up habits that can help me turn warm leads into real wins. I’m excited to keep building momentum and pushing myself to grow in this role.